jacob's new and improved blog

The bandwagon - it can be the marketers nightmare or dream. Do you jump on it? Do you watch it sail by filled with potential and brilliant marketing ideas? Do you jump in head first and come up smelling of roses or smelling of...hay?

When any major date, film or cultural happening takes us by surprise do you react and risk damaging brand identity for the sake of a cheap, cheeky joke - or do you resist temptation and hope that it's another flash in the pan and doesn't end up as the worlds biggest news? Do we react when an ageing pop star stumbles on stage in a totally unrehearsed fall?

How many of us will be ignoring Black Friday 2015 fearful of little old ladies being trampled over in our stores for the bargains we've promoted? Will there be a big market in the 'Anti-Black Friday' campaigns? "We're not taking part but here's so great offers". 

What about film releases - should we be seen to be doing witty Fifty Shades campaigns to show we're 'with it' or are customers bored of all that 'cashing in'? Should the rule be 'If you've got nothing useful to say, then don't'?

I'm not sure there is an answer, but I do know that I'll be watching next years' Brit awards much, much more closely with Twitter and Facebook primed!